Scott Lux

Former VP of Online
Diesel USA

Scott has experience in various aspects of ecommerce, digital strategy, marketing, and analytics from both the brand side and agency perspective. Scott began his digital career in Seattle as a VP of Online Product Development for Chase. From there he moved to the Global Digital Agency Possible. While at Possible, he led digital strategy and ecommerce for Faconnable, Entertainment Weekly, Motorola, and REI. After five years with the agency, he moved back to the brand side leading ecommerce and digital initiatives for Kiehls, American Express, Morgans Hotel Group, and Diesel. He is currently Chief Marketing Officer for Charitybuzz in New York City.

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

15:10 Continuation Of: Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
How do you incentivize store personnel to integrate digital programs?
How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
Are your promotions and pricing consistent across channels? Why or why not?
How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
What impact does the digital footprint (web and mobile) have on in-store sales?

Main Conference Day 2

Thursday, January 8th, 2015

10:00 Keynote Panel Discussion: What’s Next In Ecommerce: The Evolution Of The Industry And Its Impact On Your Business

This keynote examines what is currently working in e-commerce today, as well as where the industry is headed. Our panel of experts discuss not only how they’ve grown in today’s environment, but also their plans for the future. Benchmark your current and future success against leading innovators in retail.

What are doing now, as a seasoned e-commerce executive, to drive growth? To increase conversions?
What is the next game-changing channel or program that will define future e-commerce experiences?