Shana Kelly

CRM Manager - Email
Paul Fredrick

Shana Kelly started her career at Paul Fredrick in 2012 working solely with the email program. She was responsible for implementing numerous campaigns for the company as well as optimizing current efforts with testing, segmentation and reporting strategies. Since then, her role has expanded to CRM Manager overseeing all email, catalog and social media programs. In 2014, the Paul Fredrick email team was acknowledged by receiving the MarketingSherpa e-commerce “delivery & automate” award for targeting site browsers with relevant email messages. Shana’s goals to retain and acquire customers by delivering engaging marketing messages is driven by her passion for the overall customer experience.

Check out the incredible speaker line-up to see who will be joining Shana.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

11:50 Panel Discussion: Optimize Your Trigger And Batch Campaigns: Take Your Campaigns To The Next Level

Automation of your email program ensures that you can effectively manage your list. Our panelists talk through specific trigger campaigns they’ve implemented, detailing successes and pitfalls to avoid. Walk away with specific ideas that can be implemented in a short amount of time, no matter your organization size.

What steps do you take to prioritize optimization of your numerous triggers? How do you find a focus?
How do you monitor the results of your triggered campaigns? How often do you report on them?
What’s an example of a current triggered campaign that is working successfully for you, what have you done to grow that success?
What is one thing you would suggest implementing or analyzing immediately to optimize your current triggers?

13:55 Panel Discussion: Mobile Optimizations You Can Make To Your Email Program Now

With so much focus on responsive design, it’s important to highlight the steps taken before you even get to that level. This session walks through mobile optimized email, a key challenge for marketers today. As email is one of the number one channels used by mobile customers, ensure your program is meeting and/or exceeding customer expectations.

Is your company currently using responsive design or some variation? Why or why not?
What is something specific you have done in your email program to optimize for mobile?
How do you make a case to move towards responsive design in your program with limited resources?