Sharad Verma

Founder & CEO
Piqora

A social media visionary and internet marketing futurist, Sharad is frequently quoted by the media on topics related to the impact of social media on e-commerce, and has been a speaker and panelist at several leading tech conferences including SES and SMX.

Sharad spent the first ten years of his career as a product manager at leading Silicon Valley companies, including Yahoo!, where he launched SEM and advertising products that generated over $100M in revenue. Having made his mark, he left for the startup world, founding Piqora in early 2012.

Follow Him @heysharad

Check out the incredible speaker line-up to see who will be joining Sharad.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

09:50 Pinterest & Instagram: Marketing Where Your Audience Looks

The rapid growth of Pinterest & Instagram, now with 270MM monthly unique users, is a significant opportunity for e-commerce marketers to reach consumers -- not where they search, read, or interact with friends — but where they look, browse, and discover brands and products. See the latest strategies & tactics major retailers are using to drive massive revenue from Pinterest, and build highly engaged communities on Instagram, then learn how to repeat them for your brand.

14:55 Panel Discussion: Analyzing Social Platforms To Reach Your Target Customers

Developing a scalable, cross-platform social strategy is a huge challenge for marketers today. How can you deliver the right content to the right customer at the right time, using the right platform? Our panelists talk through which platforms are most effective for their businesses and why, as well as how to execute a cross-platform campaign that resonates with your customer base.

Assessing which social platforms would be most influential for your target consumers
Delivering best-in-class content on each platform depending on your strategy for each
Evaluating the usage of newer platforms to determine which would be the best fit for your brand
Developing the business case and execution strategy for each platform
Integrating your strategy into your overall marketing mix