Shea Beck

Director eCommerce
SkyMall Inc.

Shea is the Director of eCommerce at SkyMall where he has been for the last 6 years. His team is responsible for all online marketing and site conversions for skymall.com and several loyalty clients such as Marriott and Caesars Entertainment.

Check out the incredible speaker line-up to see who will be joining Shea.

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Pre-Conference Summits

Saturday, November 8th, 2014

13:55 Panel Discussion: Mobile Optimizations You Can Make To Your Email Program Now

With so much focus on responsive design, it’s important to highlight the steps taken before you even get to that level. This session walks through mobile optimized email, a key challenge for marketers today. As email is one of the number one channels used by mobile customers, ensure your program is meeting and/or exceeding customer expectations.

Is your company currently using responsive design or some variation? Why or why not?
What is something specific you have done in your email program to optimize for mobile?
How do you make a case to move towards responsive design in your program with limited resources?