Steven Leeds

Director of Marketing
TigerDirect

Steven is the Director of Marketing for TigerDirect retail and online operations, a subsidiary of Systemax. He joined the company in 2012 with a focus on consolidating their CompUSA and Circuit City brands under the TigerDirect name. Steven’s team is responsible for all social media, sports and event marketing, branding, and public relations for TigerDirect. He has an extensive history in new media and digital brand integration.

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

17:00 Crypto Currency: Fade Or Future

The newest crypto currency, Bitcoin, is a hot topic for retailers when examining alternative payment methods. In the first 2 months of accepting Bitcoin, Tigerdirect.com had:

•Over 1 million dollars in sales

•18 percent higher AOV

•59 percent we’re new customers

Attendees will walk away with a full understanding of Bitcoin and all other crypto currencies. Steve will walk through all the steps from start to finish on how to accept the currency and the different options available to retailers. Make an informed decision as to whether or not Bitcoin acceptance will be a profitable endeavor for your business.

•Understanding of Bitcoin – how its created, earned, and spent

•The several different paths too accepting Bitcoin as a payment

•Is crypto currency acceptance beneficial to your site and customers?