Taylor Cole

Director of Public Relations and Social Media
Hotels.com

Taylor L. Cole, APR heads up public relations and social media programs for Hotels.com North America. Taylor has more than 14 years’ experience in public relations, integrated marketing and corporate communications. She’s represented technology, travel, health care and consumer brands in the US, Canada and globally and is a frequent industry speaker.

Check out the incredible speaker line-up to see who will be joining Taylor.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

14:55 Panel Discussion: Analyzing Social Platforms To Reach Your Target Customers

Developing a scalable, cross-platform social strategy is a huge challenge for marketers today. How can you deliver the right content to the right customer at the right time, using the right platform? Our panelists talk through which platforms are most effective for their businesses and why, as well as how to execute a cross-platform campaign that resonates with your customer base.

Assessing which social platforms would be most influential for your target consumers
Delivering best-in-class content on each platform depending on your strategy for each
Evaluating the usage of newer platforms to determine which would be the best fit for your brand
Developing the business case and execution strategy for each platform
Integrating your strategy into your overall marketing mix