Toni Jones

Director Social Media
U-Haul

Toni is an experienced program manager, analyst and customer advocate that has transitioned into the Social Media Director for U-Haul. After years of running a team of project managers through the manufacturing and development process, she took the leap into Social Media. She has always had a passion for the customer and U-Haul, and enjoys managing the brands online presence. Her area of expertise is in social media data analysis, strategy development, content marketing and social care.
Twitter: @trendingtoni
LinkedIn: http://www.linkedin.com/in/tonimariejones

Check out the incredible speaker line-up to see who will be joining Toni.

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Pre-Conference Summits

Saturday, November 8th, 2014

09:05 Keynote Panel Discussion: Building A Successful Social Strategy: Engagement, Measurement And Storytelling

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Senior executives from apparel, jewelry, travel and hospitality and knitting/crafting come together to review the keys to their successful social campaigns and most importantly, what they are measuring, how they are engaging customers, what’s working and what’s driving sales for their businesses.

Which platforms or channels are you using for your social strategy? Why?
How do you pick which channels to focus on for your social strategy (Facebook, Twitter, Pinterest, Instagram, Tumblr, Vine, etc.)?
How do you address whether or not they are revenue drivers, brand builders or both?
What tools did you use to measure the results of your programs?
What pitfalls should be avoided when crafting a cohesive social strategy?