Udayan Bose

Founder & CEO
NetElixir

Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2004. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator.

Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the Company.

Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines.

Udayan holds a Bachelors Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.

Check out the incredible speaker line-up to see who will be joining Udayan.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

16:30 Panel Discussion: Capturing, Leveraging And Actioning Customer Data Efficiently And Effectively

Our data experts convene to outline new ways to capture customer data. With some much data at your fingertips, it is crucial to be able to harness and utilize that data in the most efficient way possible. By the end of this panel discussion, you’ll develop a holistic view of your data sets and disseminate that information back out to your rest of your organization.

•Using first, second and third party data sets for targeting customers

•Combining these data sets to obtain a holistic view of your customer

•Going beyond A/B and multivariate testing

•Using an integrating tool for targeting after your data sets have been integrated

•Consolidating all of your data providers onto one platform to obtain this holistic view