Victor Castro

Director eCommerce
Zachy’s

Victor Castro is the Director of E-Commerce at Zachys Fine Wine. Prior to joining Zachys, Victor was Director of E-Commerce at Vermont Teddy Bear and its sister brands PajamaGram, Calyx Flowers, and PajamaJeans. Victor has over 10 years of experience in managing E-Commerce operations, responsible for developing strategies and driving initiatives to generate growth; as well as providing consulting services to IR-500 retailers across the world.

Zachys Wine & Liquor is the leading purveyor of fine wine in the country; providing unique, curated, hard to find fine wines through its retail location in Westchester County and online. Zachys Auctions is the premier wine auction house; offering live auctions in New York and Hong Kong, as well as online only auctions.

Check out the incredible speaker line-up to see who will be joining Victor.

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Main Conference Day 2

Thursday, January 8th, 2015

12:50 Keynote: Easy Upgrades To Optimize Holiday Profits

Have you started planning how to make the most of this holiday shopping season? Those who use search are your most important customers, and capturing their interest can help you drive better sales immediately. Victor Castro, Director of E-Commerce / E-Business at Zachys Wine and Liquor, did just that by adding optimized search and navigation tools to his site right before the 2013 holiday season and saw dramatic increases in conversion rates and sales. Learn from him about the tools and tricks you can implement quickly to optimize your site for the highest profitability through the holidays.